This is the most common misconception about UI and UX. UI design plays an important role in the work of UX designer but it is not the only part. UX is a multi-step strategic design process that aims to create a product. UX is a strategic design process that aims to create a product or site.
UX design is usually done keeping in mind the goals and objectives of an organisation. This includes a thorough understanding of the product vision. UI design is an interface that resides with the designer. It is important to keep the users in mind when it comes to UI, UX.
Usability is of the utmost importance in order to keep any user experience successful. UI design can be extremely usable but it falls short when it comes to delivering the right things. While usability is important, its effectiveness blurs the other important factors in UX.
The best UX designers have a toolbox of options, picking and choosing methods. It is a misconception that UX design is expensive. Great design opportunities can be discovered from doing user research with just five users. Putting together a simple product prototype and testing is cheap and does not cost a lot of money.
UX designer needs to follow different design thinking practices. He is usually a jack of all UX disciplines. He has to focus on customer satisfaction with product design. It includes various disciplines, approaches and methodologies.