The Covid-19 crisis acted as a good opportunity for telecom operators to acquire new customers. With IT companies and employees working remotely, the demand for mobile internet has gone up. In the mobility report for June 2020, Ericsson said that India’s data traffic will continue its upward trajectory. The internet usage will remain highest per smartphone connection per month.
In India, only 4% of households have fixed broadband, forcing the users to solely rely on smartphones as the only way to access the internet.
Pratik Cerwall, Head of Strategic Marketing Insights and Executive Editor of the Ericsson Mobility Report said, “Total traffic is projected to triple, reaching 21 EB (exabytes) per month in 2025. This comes from two factors: high growth in the number of smartphone users, including growth in rural areas, and an increase in average usage per smartphone. The average traffic per smartphone is expected to increase to around 25 GB per month in 2025.”
India is expected to add 410 million new smartphone internet users by 2025. The global mobile data traffic reached around 33 exabytes per month by end of 2019. It is projected to reach 164 exabytes per month by end of 2025.
The report also notes that the average data usage per smartphone in India continues to show robust growth. It has further boosted by the rapid adoption of 4G LTE internet. Low prices for mobile broadband services, changing video content consumption habits have continued to drive the monthly usage growth.
5G will act as another game changer in the telecom industry. By the end of 2025, 5G subscriptions are expected to account fro 30% of all mobile Internet subscription. Private telecom networks will play a very important role in this adoption.