1. Create a Developer Account
Before publishing an app on Play Store, you need to create a Developer Account through the
. It is easy to sign up for the account using an existing Google Account. You need to pay a one-time registration fees of $25 to create a Developer Account. You need to review and accept the Developer Distribution Agreement and make the payment using credit or debit card.
Once you finish the payment, fill out the necessary account details. You need to set your Developer Name, which will be associated with any future apps that you publish. The name will be visible to your users on Google Play. It can take up to 48 hours for the activation of the account.
2. Create an App
Once you have setup your Play Console, you can add your app. In order to do that, go to ‘All applications’ tab in the menu. Click on ‘Create Application’, select the default language for the app, enter the title for your app, and click on ‘create’. The title of your app will be displayed as the app name once you publish the app.
3. Store Listing
Before publishing an app, it is necessary to prepare store listing. These details will be displayed to customers on Google Play Store. You don’t have to complete this step, you can always save a draft and revisit it when you are ready to publish. The information for store listing is divided in following categories:
You need to fill these three fields:
1) Graphic Assets
You can add screenshots, images, videos, promotional graphics, and icons explaining the features and functionality of the app. Some parts of graphic assets like screenshots, feature graphic, and high-resolution icon are mandatory.
2) Language and Translations
In case your app requires language translation, you need to add your own translation. There’s also an option to use automated translations using Google translate.
This part requires you to select the type and category of your app. From the drop-down menu, you can pick either app or games category as an application type. There are various categories for each type of app, pick up the one your app fits best into.
4. Upload APK to an app release
Now that you are done with the basic steps to publish an app, you need to upload the app release. To create a release, select the app you created in Step 2 and then navigate to ‘Release management’ -> ‘App releases’. You need to select the type of reals you want to upload your first app version to. You can choose between an internal test, closed test, open test, and a production release.
The first three types can help you test your application in a closed group of users. It is safe to first publish a test release before moving to production. If you create a production release, the app will be accessible to everyone on Play Store.
5. Content Rating
You need to fill a content rating questionnaire to rate your app. It is important that you rate your app otherwise, it will be listed as ‘unrated’ app, which may get removed. Ensure that you are submitting accurate information while doing so. The misrepresentation of the app’s content can lead to suspension or removal from the Play Store.
6. Setup pricing and distribution
Before you fill required details, determine the monetization strategy for your app. You can either list your app as free or paid. Remember, there is a provision to change the app from paid to free later, but you cannot change a free app to paid. If you are going to setup a paid app, you need to set its price.
7. Release and publish
This is the final step in rolling out your release. The final step involves reviewing the submitted details. Once you are sure about the details that you have entered, you can then navigate to ‘release management’, select ‘App Releases’ and click on ‘Review’. You will be taken to the ‘review and rollout release screen, check if there are any issues or warnings that you might have missed. Finally select ‘confirm rollout’, this will publish your app to all users in target countries on Play Store.