Cook explained, “It’s because we’ve designed iOS in such a way that there’s one app store and all of the apps are reviewed prior to going on the store. And so that keeps a lot of this malware stuff out of our ecosystem, and customers have told us very continuously how much they value that, and so we’re going to be standing up for the user in the discussions.”
Cook discussed a range of topics such as privacy, company values, regulation and much more.
Stressing on the importance of privacy for Apple, he stated, “We’ve been focused on privacy for over a decade. We see it as a basic human right. A fundamental human right. And we’ve been focused on privacy for decades. Steve used to say privacy was stating in plain language what people are signing up for and getting their permission. And that permission should be asked repeatedly. We’ve always tried to live up to that.”
Talking about the future products from the company, Cook reiterated Apple’s focus on leveraging AR and AI technologies.
“I get excited about AR because I see it as technology that can enhance life in a broad way. We’ve been working on AR first with our iPhones and iPads, and later we’ll see where that goes in terms of our products. The key thing is that it can enrich people’s lives.”
“I get excited about AI and the ability to remove some of the things that keep people down and do work and free up leisure time for people,” Cook added.