The sales have surged to a historical high for the September quarter in India. In an earnings call, Apple CEO Tim Cook said, “Geographically, we set September quarter records in the Americas, Europe and the rest of Asia Pacific. We also set a September quarter record in India, thanks in part to a very strong reception to this quarter’s launch of our online store in the country.”
While Tim Cook did not specify the break down of sales figures, the data suggests strong pull by iPhone 11 and iPhone SE in Indian markets. Both these devices have boosted Apple’s position in the market.
Analysts believe that Apple has sold nearly 8 lakh iPhones during this period. The tech firm regained momentum in the second quarter in India, reporting double-digit growth. The improved figures suggest that Apple is paying attention to India.
The direct online store in India is working well for Apple. The direct store is giving several new angles in its go-to-market strategy. The festive offers such as bundling AirPods with iPhone is making the deal more appealing.
Over the last few years, Chinese smartphone maker, OnePlus had secured a top position as the premium smartphone manufacture. Apple has managed to dethrone OnePlus from the top spot in the premium segment without launching any new iPhone during the quarter.
The Covid-19 pandemic and lockdown have fuelled the demand for laptops in India. Which may have helped Apple in generating good sales numbers. Newly launched MacBook Air and Pro models have a great demand in the consumer market.