With this update, Instagram is also getting a major overhaul of its DM system. The idea is to expand the system with features borrowed from Messenger. The new tools that Facebook is adding to Instagram DM include selfie stickers, chat colours, custom emoji, the new way to block unwanted message senders and the new Watch Together feature.
Instagram users can also chat with friends on Facebook. The broad set of new additions to the Instagram inbox will serve as a way to entice users for an upgrade. The users will have an option to reject the update. However, Facebook has made sure that the cross platform features will entice users to opt for them.
The decision is part of the ambitious plan that Facebook CEO Mark Zuckerberg outlined in 2019. Since Facebook owns various messaging tools including the messaging behemoth, WhatsApp, clubbing all the platforms will help Facebook prove its dominance in the messaging market space.
The idea had attracted a lot of criticism even back then. Facebook co-founder Chris Hughes had called the company to be broken up. A number of US lawmakers have also voiced their concerns.
Despite the acceptance and social criticism, the idea of combining these services is a huge infrastructure challenge itself. Integrating WhatsApp, which offers end-to-end encryption is not an easy task.
As far as the latest update is concerned, the features are being tested in select markets. Facebook will expand globally in the coming months.