Facebook’s gaming efforts are in line with what analysts say is competition with Twitch. The goal is to help people easily find games, streamers, and gaming groups. The new tab is based on a dedicated destination site Fb.gg that Facebook launched last year. The hub is offered as a destination of gaming for Facebook users.
According to Facebook, nearly 700 million users actively use the platform for instant games or web games. These users also actively participate in gaming discussions. Facebook wants to make it easier for people with gaming interest to connect around their favourite games, groups, and other related areas.
The dedicated gaming tab in the main navigation bar will serve as a personalised shortcut for people interested in playing games. As of now, Twitch and YouTube dominate the gaming space. While Facebook has a large user base, it lacks in offering personalised gaming solutions. The recommendations will be based on user activities and Facebook plans to monetise viewers through a virtual tipping mechanism.
The cut from these tips on platform range from 5 to 30%. Facebook’s fan subscription payments from streamers is also taking away up to 30% of cut. On the other hand, YouTube and Twitch take roughly 50%.
Facebook’s monetisation model could attract game streamers that want to maximum their own earnings. The social networking platform is targeting those streamers that can port their audience to the new destination.
Last year, Facebook experimented with Fb.gg, as a standalone app. However, the strategy of keeping the gaming community out of the main Facebook platform did not work very well for Facebook. The company said that it will expand the reach of its platform to cover more gaming enthusiasts across network.