The shopping search engine in India will enable users to filter products, and review prices from different merchants. Customers can avail a personalized shopping experience on several Google products. The shopping search platform listings will indicate that Google may enter the much lucrative e-commerce business offerings which is currently witnessing retail behemoth Walmart in battle with online shopping giant Amazon.
Google’s Shopping platform will let users search for available deals on various products. Under the shopping tab, Google users can find products and see offers listed by number of retailers. Amazon and Flipkart are among the top retailers that are listed by Google Shopping in India.
In an official announcement, Google’s Vice President of Product Management, Surojit Chatterjee highlighted the potential that Indian e-commerce market has. The country has 400 million internet users, he added. From seasoned desktop shoppers to first time internet users, Google has adequate features to engage internet shoppers.
According to the official announcement, the shopping tool will list items in both English and Hindi. The internet firm makes money from shopping through advertising costs for merchants. With a rising and aspirational middle class, India’s over 1.3 billion population presents incredible opportunities for big tech companies. Tech firms including Flipkart, Paytm, and Snapdeal will continue to battle it out for the e-commerce market share in India.
A NASSCOM and PwC report estimates that Indian e-commerce market will be valued at $150 billion by 2022. Google’s shopping platform will likely leverage this opportunity to its advantage in the years to come.