Google will soon start badging slow websites in Chrome

Nobody likes to open a webapge that takes forever to load. Google’s search algorithm has a provision to downrank the websites that load too slow. The company is now making it even easier for users to identify the websites that load slow.

Google is working on a Chrome badge for slow websites. The badging is intended for sites that are slow. Google will look at historical load latencies to badge these sites. The company also plans to identify a page which is slow for a user based on their device and network speed. The company is experimenting with several labeling options to highlight these websites.

In a blog post, Google explains,
“In the future, Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.”
Chrome browser is experimenting with a way to have a landing screen to warn Chrome users. It may even get a loading progress bar which appears green for faster sites and red for the slower ones. The blog post further explains,
“We are being very mindful with our approach to setting the bar for what is considered a good user experience and hope to land on something that is practically achievable by all developers.”

It is not clear when this new badging will be launched in Chrome. Google is working with web developers and taking constant feedback. It is recommended for developers to follow Google’s guides and codelabs on how to increase the webpage loading speed. Developers can also refer to PageSpeed Insights, which gives recommendations to improve the page loading speed.