Hike was one of the top instant messaging apps in India but it was not able to increase its popularity in the global market even with the features like Hike Sticker and cross-platform app platform. However, its competitor WhatsApp is thriving in the market.
In 2016, it was observed that Hike has over 100 million registration with 10 regional language support. Kevin Bharti Mittal, CEO of Hike Messaging, recently announced that they are going to shut down the operations on 6th January on Twitter.
It was considered as a great alternative to WhatsApp but with Hike out of work, users have no reasons for this decision. There are brands like Rush and Vibe that can work as an alternative for the users.
In 2016, Hike received the largest investment but still failed to dominate the market with WhatsApp as a leading competitor. Now Signal is also launched in the market that gained 30 million users in just this month.
Hike was launched in the market in December 2012 as the cross-platform instant messaging app for the Indian audience. It was a joint venture between Softbank and Bharti Enterprises founded by Kavin Bharti Mittal offering a free platform to users.
In 2013, Hike introduced graphics stickers features and gained over 5 million users with 7 million funding.
Hike was continuously updated with new features like themes, voice, and video calls. In January 2015, Hike introduced a voice calling feature that was upgraded to group calls in September 2015 that allowed users to include 100 users at once. It also includes a file-sharing feature in the 2015 update allowing users to transfer files over the internet. In December 2015, the application included 9 new Indian languages including Gujarati, Malayalam, Marathi, Telugu, Tamil, Bengali, etc.
In October 2016, Hike introduced a video calling feature that encouraged users to download it more. It crossed 100 million users by January 2017.
In 2020, Hike is officially removed from the Google Play and Apple App Store.