AI will enable marketers to widen their reach and bring in more accuracy in achieving marketing objectives. The AI being developed by social networking sites is based on the core concept of understanding the human mind. The technology will ultimately help companies and advertisers to understand the behaviour of social media users.
Social networking platforms are already gathering the knowledge around which site or app users are actively using, how much time do users spend online each day, the kind of content that users are consuming, products or brands they are more likely to view, etc.
These insights help marketers to customize the ad campaigns according to the user’s past data. They can even predict the user’s interests, decision-making, and purchase habits with this data.
Social networking platforms are already experimenting with AI-enabled chatbots. Facebook Messenger is helping businesses with an interactive chatbot solution. If you are struggling to create an attractive bio for your social media account on a certain platform, chatbots may even offer a better suggestion with the help of AI.
AI chatbots will create new ways of communication. These will be more powerful tools allowing companies to integrate payment options and data about products, services, and more.
Improved user experience
Social media platforms will need AI to improve their functions and generate more demand. For example, LinkedIn has acquired Bright an artificial intelligence company. The technology is helping LinkedIn to provide appropriate connections between employers and candidates, using data points such as employers’ hiring pattern and candidate’s job experience.
Platforms like Facebook and Instagram openly analyse user’s online activities to provide a better experience. Facebook algorithms can track engagement on posts so that they can feature more suitable content on your news feed. Twitter uses similar AI algorithms to find trending topics and rank them accordingly.
AI can never fully replace an organic exchange between a business and the customer, but the technology has the power to study the interaction of millions of social media users and customise business solutions to meet the needs of existing and potential customers.
Amid this rise of AI adoption by companies, large or small, the talent crunch in these technologies cannot be disputed. In fact,
tech companies in India are struggling to fill 4000 AI jobs. There lies an opportunity for IT professionals to hone their skills in Artificial Intelligence and there’s no better platform to do that than
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