Attempting to battle the widespread of false information,
Facebook has expanded its fact checking program to India by partnering with seven third-party fact-checker organisations. Moreover, AI and machine learning tools are being effectively used to track and block dubious accounts at a large scale. As many as 24 new languages have been added to the system to detect any malicious activity out of which 16 languages are Indian.
To ensure global coordination and a quicker response time, new regional operational centers focused on election integrity have been activated in Singapore and Dublin. These units are working in close association with Facebook’s team at California as well as the local officials in Delhi to restrict the menace of misinformation.
Through its political ads transparency tool, users can now get a clear idea about who is placing the ads that they see on their newsfeed. Any political party or individual who wishes to run an ad on the platform must verify their identity and location as well as specify who has paid for or is publishing it. These ads will appear with a ‘paid for by’ or ‘published by’ disclaimer, thus eliminating any scope for misdirection.
Recognizing the importance of public awareness, Facebook has collaborated with the Election Commission of India to devise a dedicated communications channel to build a dialogue with the commission as well as the political parties. Furthermore, it has launched a ‘Candidate Connect’ program to give voters accurate information about different candidates and ‘Share You Voted’ which lets people share with friends that they’ve voted.
These measures prove Facebook’s commitment to maintain the integrity of the elections.