Large retail brands including Future Group, Spencer’s Retail, Walmart’s Best Price, and Metro Cash and Carry have started using omnichannel models to deliver the goods and services to customers. With the extension of nation-wide lockdown, these retail giants are finding new avenues to ensure business continuity.
There is an increase in demand from customers placing online orders for staples and household supplies. The restrictions imposed by the government on brick and mortar retailers due to Covid-19 pandemic are likely to persist even after the lockdown ends. Moving the operations and delivery model to a new omnichannel will help these companies stay afloat.
Future Group, which is a parent company of Big Bazaar has started servicing online orders in the Delhi NCR region. Bharati Balakrishnan, Senior VP of Digital Commerce at Future Group said, “We were able to launch BigBazaar.com within ten days and since then we’ve scaled it to about 10,000 orders a day. We’re running online wherever we’re allowed to operate stores. Some of the stores are adopting online orders faster than others.”
Future Group has raised investment from Amazon last year. The company is servicing Amazon’s order through its own website as well as phone calls by customers. The telephonic orders account for 30% of the hypermarket sales.
Spencers Retail has joined hands with Swiggy, Uber and Rapido to deliver products to customers. The company is making home delivery for the products ordered by customers on its website.
German wholesaler, Metro Cash and Carry India has launched its mobile app this month. The company is getting more than 100 online orders from traders per store per day. If the app was not in place, the company would have seen zero orders during the lockdown.