Instagram’s Co-Watching allows users to browse through the feed together. Friends on a video chat or group video call can browse through feed posts that one user has Liked or Saved, or that Instagram recommends. Co-Watching can also let people joke, and talk about the Instagram content instead of assuming it solo or posting it to a chat thread. This could lead to long usage sessions and incentivise users to collect a great depository of Saved posts.
The feature is part of the broader effort to support users and their communities during the Covid-19 pandemic. Last week, Facebook CEO Mark Zuckerberg assured that the company is committed to encourage people to take social distancing seriously. Facebook has been one of the most proactive companies in responding to the coronavirus outbreak across the globe.
Instagram plans to expand the number of educational resources that the app shows in its search results. The platform has also ramped up efforts to remove Covid-19 related content unless it is posted by a credible health organisation. The photo-sharing app has got new set of stickers promoting accurate information.
In an official statement, Facebook said, “We will continue to prioritize safety, connecting people with accurate information, and encouraging support as the COVID-19 outbreak evolves.”
Facebook has banned ads related to medical face masks, hand sanitisers, disinfected wipes, and Covid-19 test kits, which could be misinformation over lead to scams. Facebook has offered a variety of support to its employees including one month of paid leave to any employee who needs to care for sick relatives.