exit of Instagram founders last year was seen as a jolt to Facebook by many industry observers. Analysts today believe that Instagram’s ad revenues could reach $14 billion in 2019 making Facebook rely heavily on Instagram for its ad revenues.
Instagram needs to be on top of its game and address all user concerns on priority. The photo-sharing app is finally listening to a long pending request and has announced that it is testing a new in-app account recovery process. With the new feature Instagram wishes to control cases where the hackers alter username and contact data linked to the accounts.
The feature will make it easier for users to regain access to hacked accounts. It also makes it harder to steal Instagram usernames. Instagram initiated the development of this feature after a wave of users faced issues getting back into their locked accounts. Some of the hacked victims reportedly reached out to white-hat hackers to help them recover access to their Instagram account.
In an email announcement, Instagram spokesperson said, “We know that losing access to your account can be a distressing experience. We have measures in place to stop accounts from being hacked in the first place, as well as measures to help people recover their accounts. But we heard from the community that these measures aren’t enough, and people are struggling to regain access to their accounts.”
Instagram users can sign in and reclaim the account if it was hacked. As part of the recovery process, Instagram users are asked to fill-in their personal information such as email address or phone number. The same is later used to send a six-digit verification code. The new method is designed to ensure that account recovery is possible even if the hacker alters the username and contact information.
Account takeover is a common issue among Instagram users. Hackers usually target Instagram users with fancy handles. If Instagram account has not been used for a particular period of time, hackers could claim the username. With the new security methods, Instagram is ensuring that your username is safe for a period of time after any account changes are made. The new measures will slow down some of the account takeover methods in use today.