The Events product will allow users to create and attend events. The feature was tested in November 2018 with a select user base in San Francisco and New York. It is now being rolled out to global users. The feature was built by LinkedIn engineers in its Bengaluru Research and Development Centre. The Bengaluru team is also developing and testing other avenues than Events to connect with members. They are reportedly working on solutions powered by QR codes, business cards, and proximity-based beacons.
Ajay Datta, Head of Product for LinkedIn India said,
“LinkedIn Events is the first product built out of the Bengaluru R&D Centre for a global audience. The Bengaluru R&D Centre has also conceptualised and built LinkedIn Lite Android app in 2017, which has now scaled to 70-plus emerging markets across the world and supports 21 plus languages.”
The Events feature will allow organisers to create and manage public event page, invite their connections to RSVP for the event and manage attendees. Attendees can also talk to each other within the platform. Considering the wide reach of the platform within professional users, organisers are likely to use LinkedIn Events over other available platforms for hosting invitations for an event.
The Lite app was a product of tests conducted in Nashik, Maharashtra because connectivity challenges pushed LinkedIn R&D team to work on the Lite version of the platform, which loads faster. LinkedIn Lite was first built for mobile web.
LinkedIn has 645 million users across the globe, out of which 60 million are form India. The company is constantly working to improve the quality of its tools. It recently added new messaging feature and relaunched Groups to support new media types.