Oppo will not only focus on smartphone manufacturing but also work on research around new products like smartwatch and Internet of Things (IoT). The company is still optimistic of making a turnaround in its India business.
Oppo is open to collaboration with smaller companies and tech startups to build a local ecosystem. The smartphone maker is exploring partnerships across verticals to develop relevant software solutions. While speaking to ET, Oppo’s VP and head of R&D, Tasleem Arif said, “India market is growing very fast, and we want to get deeper consumer insights to offer a better experience that will help our business.”
Hyderabad-based R&D unit is part of the global R&D strategy that Oppo has planned. Oppo plans to invest a total of $1.43 billion in areas including 5G, Artificial Intelligence, and Internet of Things (IoT). Oppo is quite optimistic about driving its R&D efforts from India facility.
The company is focused on software development projects in India. Oppo is working on its proprietary Color OS, the Hyderabad center will drive development for the OS. The executive further added that India facility will also focus on hardware compatibility issues by working closely with Indian cellular networks. The third focus is working on enhanced camera capabilities for Oppo smartphones.
Oppo smartphones attract young smartphone consumers in the country because of the affordability factor. The Chinese smartphone maker has been going through a rough patch ever since
this month. Wang had to step down due to widening losses and Oppo’s weak position in the Indian market.
Apart from Oppo, other brands owned by BBK Electronics like OnePlus and Vivo are driving their R&D efforts from India. The R&D focus of these companies is aligned with the local manufacturing of these companies in India. The hiring for Oppo’s Hyderabad R&D center will start early next year.