Google’s entry into the video game market with Google Stadia has surprised many analysts as gaming is already a competitive space. The cloud gaming service will offer instant access to video games without any dedicated console or expensive computer system.
The technology giant unveiled its game streaming platform at the Game Developer Conference in San Francisco on March 19. With increased adoption of cloud technologies, the future of gaming would make gamers independent of hardware-dependent services. Google Stadia allows users to log in from any screen using the Chrome browser, Google Pixel phone, or a Chromecast device.
Stadia relies on Google Cloud Platform (GCP) for all the heavy-lifting like high usage of computational power. Game players don’t have to purchase a box that powers a television set to play games. Google Stadia liberates video gamers form expensive hardware and it seamlessly works via just a browser.
The service will also be integrated with YouTube in the future. Google will integrate a button that will let users watch video game footage in YouTube. The users can instantly play the game right from YouTube. Stadia will offer a feature to capture and share the screen recording of games.
An interesting feature of Stadia is its
machine learning tool called Style Transfer ML. The technology can rapidly alter the art style of the game in real-time. Developers can use Style Transfer ML to try different aesthetics with a little effort.
All the grey box assets used by Google are available on the Unreal Engine store. There is no official announcement of the price for Stadia. It is expected that the service will be subscription-based. Google is likely to launch the service later in 2019 in US, UK, Canada, and most part of Europe.
Google will have to battle strong competition from leading companies like Sony and Microsoft to make Stadia a success. Getting support from the game developer community will be crucial for the success of the Stadia platform.