The platform enables production houses and content creators to track revenue, royalty and management of rights and content piracy. Tech Mahindra is using IBM’s Blockchain technology for the platform. It is built on bCRMS built on open source hyper ledger fabric protocol. It utilises techniques like content hashing, forensic watermarking to track and trace the content.
Tech Mahindra’s technology is industry agnostic and can be used across other industries like trade, finance, healthcare that have a requirement for intellectual property and secure digital content. The platform restricts unauthorised access and redistribution of digital content mitigates content piracy and management of royalty payments.
Rajesh Dhuddu, Blockchain and Cybersecurity Practice Leader at Tech Mahindra said, “Fragmentation in the media and entertainment (M&E) landscape has had a profound impact on media consumption. Both media production houses and OTT (Over The Top) players are creating intriguing content to improve customer stickiness and gain market share. This has led to an exponential increase in fraud with revenue lost due to online piracy estimated to approximately $50 billion by 2022. As part of our TechMNxt charter, bCRMS is developed to usher in the next generation of digital rights management systems for the media and entertainment industry that orchestrate the entire media content life cycle workflows across pre-production, post-production and distribution phases to enhance revenues, pre-empt contracts or rights infringement and focus on redefining end customer’s content consumption experience.”
The tech firm continues to focus on leveraging next-generation technologies to disrupt and enable digital transformation. This can also help to build cutting-edge technology solutions. The tech firm also provides a framework called Block Ecosystem that comprises of various levers, to create applications that are architected on innovation and human excellence.