Twitter to host its first livestream shopping experience on Nov 28


Micro-blogging giant Twitter has announced that it will be hosting its first shopping livestream on November 28.

“We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter,” the company about its e-commerce initiatives.

The livestream will begin at 7 PM ET on November 28, 2021, and will allow Walmart customers to shop from Twitter as well as a number of other platforms, including Walmart.com/live, and the retailer’s Facebook, Instagram, TikTok and YouTube accounts. Musician-turned-creator Jason Derulo will host the livestream, where he’ll introduce the audience to deals in electronics, home goods, apparel, seasonal décor and more during a 30-minute variety show.

Livestreaming on Twitter will give businesses the power to engage with their most influential fans. Adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences. “Earlier this year, we began testing the Shop Module with select brands, and we are pleased to share that we will be launching it to more merchants in the US in the coming weeks,” the company said.

“It is crucial to build foundational products to support our global community of merchants on Twitter, so we will also start testing a new way to house merchant onboarding and product catalogue management tools via the Twitter Shopping Manager. This will give merchants a one-stop-shop for managing how they show up on Twitter,” it added.

The company mentioned that it is looking forward to rolling out more products that will make shopping on Twitter easier than ever.