The feature was revealed in a video that the platform has posted. The feature will allow users to make direct purchases from WhatsApp itself. The video shows how a customer is asking business about a product and making payment. The platform has the ability to send a confirmation message to send confirmation to both customer and seller.
Facebook is trying to unify the shopping experience across its app, messenger and WhatsApp. In an interview, WhatsApp’s chief operating officer, Matt Idema said that the shopping tool will roll out later this year. The platform will also offer a free hosting service to help users try to draw new paying customers to its enterprise tools.
The messaging app has a relatively small customer base. Over 175 million people interact on WhatsApp every day, which creates a captive audience. It is not clear what payment methods will be supported in WhatsApp.
According to Matt Idema, the service will be rolled out by 2021. It is possible that the platform will take a cut from the payments. Considering the large captive audience, it could be a substantial amount if the businesses can take advance of it.