India continue to be a major market for Google. The Indian internet users consume tremendous amount of music data on YouTube, making it a top source of online music streaming in the country.
YouTube’s Global head of Music, Lyor Cohen said, “India is where the multi-lingual music scene thrives. It’s interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart. With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube.”
The ad-enabled version of YouTube Music will be available for free, whereas the ad-free YouTube Music Premium is priced at Rs 99 per month free. The paid plan also offers offline downloads and allows users to play YouTube music videos in the background as they switch between apps or do any other activity on their phone such as typing a text message.
YouTube Music is entering the India market as a fully licensed service, which will help it in gaining a competitive advantage for the time being. Google has partnered with Samsung, offering four months of free YouTube Premium/YouTube Music to Galaxy S10 users.