The new feature introduced by YouTube in India gives an additional information about the authenticity of a user’s sensitive search queries. The additional information comes as a popup at the top of the search result page on YouTube.
Increasing consumption of YouTube videos has also brought about the issue of fake videos. YouTube is taking special efforts to curb the impact of such content and has partnered with several third-party content verification platforms like AFP, Factly, Quint, and BOOM. The new fact-checking features validates the authenticity of videos in Hindi and English languages.
A YouTube spokesperson told PTI, “As part of our ongoing efforts to build a better news experience on YouTube, we are expanding our information panels to bring fact checks from eligible publishers to YouTube.”
YouTube has over 250 million users in India. The fact-check feature is expected to prevent rumors courtesy fake videos. The alerts start with warning ‘Hoax Alert!’ Or ‘FAKE!’. The alert system is developed by YouTube’s six fact-checking partners. The system has gone through a complete evaluation and eligibility screening process.